CRM Product Management & Business Architecture
CRM strategy and roadmap, sales and customer processes, requirements, business rules, Creatio, CRM–ERP integrations, UAT, Operations and Maintenance.
Technology & Strategy
Technology, processes and AI
that make business work
I help B2B and manufacturing organizations turn complex needs into processes, CRM, enterprise applications and AI solutions that people can actually use — from strategy and requirements through integration, governance and operational adoption.
25+ years of experience20+ years in CRMMBARemote · Europe & international
What I do
Integrated expertise connecting strategy, organization, enterprise systems, AI and governance.
Enterprise AI Operations
AI use cases, business-process analysis, customer-facing project coordination, integration with CRM/ERP/analytics, functional validation and governance.
Processes & Organization
Business Process Management, BPMN, requirements analysis, process design, change management, organizational assessment and enterprise application ecosystems.
Compliance & Technology Governance
GDPR and privacy, NIS2, SSDLC, software product validation, controls, audit support and IT supplier qualification translated into operational practices and evidence.
Paolo Maffi
From technology to strategy, with the operating context at the center.
CRM Product Manager & Business Architect · Compliance Officer · Enterprise AI Operations
My career started in software development and Product Management, moved through Business Process Management and CIO responsibility, and evolved into organizational consulting, CRM Product Management, technology governance and enterprise AI adoption.
In projects I work between business and technology: translating needs and constraints into processes, requirements, rules, exceptions, integrations, acceptance criteria and operating models. The goal is not merely a technically correct solution, but one that genuinely works in day-to-day business.
25+ yearssoftware, processes, IT and organizational transformation
20+ years CRMstrategy, Product Management, processes and integrations
Enterprise AIoperations, use cases, integrations and validation
Internationalremote collaboration across Europe and internationally by agreement
Expertise
A profile built across Product Management, processes, enterprise systems, compliance and AI.
Business & Enterprise Applications
From CRM strategy and process design to requirements and integration with ERP and other enterprise systems.
Product ManagementBusiness ArchitectureCRMCreatioBPMNBusiness Process ManagementRequirements AnalysisBusiness RulesUATCRM–ERP IntegrationChange Management
AI, Governance & Compliance
Introducing AI into enterprise processes with attention to context, usability, integrations, control and governance requirements.
Enterprise AI OperationsAI-assisted ProcessesAI Output ValidationAI GovernanceUserbotGDPR & PrivacyNIS2SSDLCSoftware Product ValidationIT GovernanceSupplier Qualification
How I work
The starting point is the real operating context: people, processes, data, rules, exceptions and existing systems.
01
Assessment
Understand the as-is state, objectives, constraints, risks and priorities.
02
Design
Processes, requirements, business rules, exceptions and acceptance criteria.
03
Coordination
Align business stakeholders, delivery teams, vendors and technology partners.
04
Operational validation
Verify that integrations, workflows and outputs are genuinely usable.
MBA · Bologna Business SchoolBusiness strategy, operations, marketing & sales, management.
CreatioCreatio Sales Specialist and Fast-Track: Creatio Sales.
Userbot Certified PartnerEnterprise AI solutions and customer-facing AI projects.
Strategic Management & InnovationSpecialization · Copenhagen Business School.
Technology
CRM, enterprise applications, AI, data and integrations used to improve quality, efficiency and control.
Strategy
Objectives, priorities, processes and governance that turn technology into a concrete organizational capability.
Let’s discuss your project
A first conversation to clarify the problem, operating context and what a valuable outcome really needs to mean.
Contact
For a CRM project, an AI initiative, an organizational assessment or a technology-governance challenge, contact me directly.
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Availability
Primarily remote engagements across Italy and Europe, with in-person meetings when useful to the project.
in2pm di Paolo Maffi
Marone (BS), Italy
VAT No. IT01753040938
Professional and fine-art photography: www.paolomaffi.it
Marone (BS), Italy
VAT No. IT01753040938
Professional and fine-art photography: www.paolomaffi.it